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Step 5: The 6 Ps of Marketing
Step 5: The 6 Ps of Marketing
You are close to writing your business plan. One important thing that needs to be considered of is the use of a marketing mix. In this step, you will only explore the 6 Ps and use the information in writing your business plan in step 6.
Read the following information on the 6 Ps of Marketing.
Note: the sixth P ‘Process’ will be replaced by ‘Parking’.
After you have read the information, you will be developing your business plan containing the next 6 Ps:
- Product
- Price
- Promotion
- Place
- Personnel
- Parking
Go back to the Process page or go to Step 6.
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