webquest

Business Plan

Step 5: The 6 Ps of Marketing

You are close to writing your business plan. One important thing that needs to be considered of is the use of a marketing mix. In this step, you will only explore the 6 Ps and use the information in writing your business plan in step 6.

Read the following information on the 6 Ps of Marketing.

Note: the sixth P ‘Process’ will be replaced by ‘Parking’.

After you have read the information, you will be developing your business plan containing the next 6 Ps:

  1. Product
  2. Price
  3. Promotion
  4. Place
  5. Personnel
  6. Parking

Go back to the Process page or go to Step 6.