webquest
Business Plan
Step 2: Value of the Product
Step 2: Value of the Product
You are about to watch a film clip on YouTube about the value of a product and answer some questions that go with it. Listen carefully to what is being said and make notes if necessary. It is advised to do this assignment with your partner.
(Hint: don't forget to work on your words list!)
A. Watch the film clip on YouTube and answer the 3 questions below:
Questions:
Questions:
- Q1: What does Guy tell you about the Price in relation to the Value of the Product? What is its significance?
- Q2: Guy mentions the word ‘Stupid’. What does he mean with that?
- Q3: What does the ‘Dotcom’ terminology mean, according to Guy? What example does he give?
B. In the previous part, Guy Kawasaki talked about ‘niche’. Look up on the internet what ‘niche’ means. Then, answer the following questions:
- Q4. What does ‘niche’ mean?
- Q5. What is your ‘niche’? Think of the value of the product to customer, its price, its uniqueness, etc.
- Q6. What are the chances in the market for your ‘niche’? Think of whether the market for your product is blooming or declining, etc. (you don't have to do the full market research here yet, that will be dealt in step 4).
Put all the answers to these questions in your report, as these will be part of the final products.
Afbeelding van Darwin Laganzon via Pixabay
Go back to the Process page or go to Step 3.