Step 2: Value of the Product

You are about to watch a film clip on YouTube about the value of a product and answer some questions that go with it. Listen carefully to what is being said and make notes if necessary. It is advised to do this assignment with your partner.

(Hint: don't forget to work on your words list!)

A. Watch the film clip on YouTube and answer the 3 questions below:

B. In the previous part, Guy Kawasaki talked about ‘niche’. Look up on the internet what ‘niche’ means. Then, answer the following questions:

• Q4. What does ‘niche’ mean?
• Q5. What is your ‘niche’? Think of the value of the product to customer, its price, its uniqueness, etc.
• Q6. What are the chances in the market for your ‘niche’? Think of whether the market for your product is blooming or declining, etc. (you don't have to do the full market research here yet, that will be dealt in step 4).

Put all the answers to these questions in your report, as these will be part of the final products.